Section 3.3: Changing business contexts and the imperative to act

Humanity has operated on the concept of unlimited economic growth for the past 360 years. This ideology of unlimited growth has led to the dominant belief that more production and consumption is always positive, regardless of environmental and social consequences.

Increasing signs of resource depletion, commodity prices, and volatility in the global economy, alongside a growing global understanding that the natural environment is not a limitless source of resources and sink for wastes, have prompted a rethink of this traditional paradigm.

This shift has prompted changes across our political, economic, market, and social systems and highlighted the need for a more resource efficient and sustainable economic model to be adopted.

Globally changing trends have spurred businesses to reconsider how they address these changes within their operations.  Click the links below for a summary of the trends:

3.3.1 Changing Demand Trends
3.3.2 Changing Supply Trends
3.3.3 Changing Values and Paradigms

Supplementary Resources

Peter Teffer (2015) “Paradigm shift needed for circular economy”

Hans Bruynickx (2015) “Switching from Linear Economy”

Frans van Houten (2014) –  World Economic Forum “Why we need a circular economy”  

Sirpa Pietkainen (2015) “Circular economy presents and economic and ecological win-win scenario” p.12.

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